Coinhaven is an all-in-one trading and exchange platform where users can easily buy or exchange crypto assets.
- Engage in building 3 new products (exchange platform, mobile app, and NFT marketplace) from the concept phase to MVP release.
- Advocate for user-centered design practices using the 5-step design thinking methodology and handoff designs to development teams.
- Collaborate closely with cross-functional teams (Product Management, Marketing, Development) and stakeholders to keep the product's design vision on track.
- Leading a multicultural team including 6 designers and providing them continuous coaching and support led to a 30% increase in productivity.
- Review work in progress, both in the design and the implementation phase, and validate it against the strategic design.
- Break down product features into actionable items and help define scope.
- Monitor market and competitor trends and analyze customer feedback data through A/B testing and usability testing that led to a 25% increase in user satisfaction.