Digital Product Designer
Digital Product Designer
About Me

Product designer with over 10 years of professional experience in the Tech field. I hold a Master's degree in Computer Engineering, which has provided me with a strong foundation in technology and innovation, and I have consistently applied this knowledge to create user-centered designs that meet the needs of customers and clients. My passion for design and dedication to staying up-to-date with industry trends and best practices has enabled me to consistently deliver high-quality, impactful work throughout my career.

May 2023 - Present
Senior Product Design Specialist
Best Secret
July 2021 - May 2023
Product Design Team Lead

Coinhaven is an all-in-one trading and exchange platform where users can easily buy or exchange crypto assets.

  • Engage in building 3 new products (exchange platform, mobile app, and NFT marketplace) from the concept phase to MVP release.
  • Advocate for user-centered design practices using the 5-step design thinking methodology and handoff designs to development teams.
  • Collaborate closely with cross-functional teams (Product Management, Marketing, Development) and stakeholders to keep the product's design vision on track.
  • Leading a multicultural team including 6 designers and providing them continuous coaching and support led to a 30% increase in productivity.
  • Review work in progress, both in the design and the implementation phase, and validate it against the strategic design.
  • Break down product features into actionable items and help define scope.
  • Monitor market and competitor trends and analyze customer feedback data through A/B testing and usability testing that led to a 25% increase in user satisfaction.
Aug 2020 - July 2021
Senior Product Designer
Tejarat Shayan Inc.

Tejarat Shayan Trading System Company (Tejarat Bank subsidiary) provides modern financial and banking services such as SCF and EIPP for businesses and commercial enterprises in the B2B network.

  • Designed 2 new products using the user-centered approach across the web and mobile platforms.
  • Translate the product vision into simple, delightful, and usable user interfaces, besides creating style guides and the design system.
  • Cooperated cross-functionally with marketing, sales, engineering, and data science team to improve engaging user experience by 15%.
Aug 2019 - Aug 2020
Product Design Consultant
HAMAVA Innovation Factory

Hamava is the first innovation hub in Tehran that provides an exclusive set of services and growth solutions to entrepreneurs, businesses, and start-ups.

  • Contributed with entrepreneurs and project managers in startup studio to find or develop great ideas, define success metrics, facilitate the design process and elevate their product’s user experience.
  • Generated a start-up acceleration funnel based on the startup development phases. It is a road map and an execution plan from the formation stage to growth.
  • Guided 5 start-ups in finding their product-solution fit, entering to acceleration program, and receiving seed money.
Jan 2016 - Jan 2019
Product UX/UI Designer

I have had the privilege of working with numerous companies across the globe, spanning various industries such as finance, blockchain, digital book library, B2B and B2C delivery, health, fitness, kids' entertainment, travel, e-commerce, and more. I have tackled a broad spectrum of design challenges, including user research, information architecture, interface design, and evaluation and testing, tailoring my approach to the specific needs of each project. I take great pride in my ability to adapt to new environments and produce exceptional work that exceeds expectations. For more details on my latest projects, please visit the portfolio tab

Jan 2010 - Dec 2015
Software Designer and Developer

I was part of the EDIS team as a junior developer. For three years, my focus was on designing and developing engaging and intuitive user interfaces for educational simulators, which were utilized by prestigious universities and industries. It was a thrilling experience to work on projects that had a real-world impact on education and training.


During my tenure as a manager (last 3 years), I honed my leadership skills and managed several software projects with great success. One of my key accomplishments was leading a talented team of three developers to design and develop user interfaces for a range of products that were highly regarded by our clients. It was an exciting and fulfilling challenge to oversee the entire software development process, from conceptualization to delivery, while ensuring that our team's efforts aligned with the company's goals.


Oct 2007 - Apr 2010
Master's degree
Computer Software Engineering

Top student - A+

Oct 2002 - Apr 2006
Bachelor's degree
Computer Software Engineering

Top student - A+


  • Figma/ Adobe XD / Sketch / Protopie
  • Miro / FigJam / Maze / User testing
  • Jira / Confluence
  • Hotjar / Google analytics
  • Survey Monkey / Question pro
  • Adobe illustrator / Photoshop
  • Zeplin / Storybook
Hard Skill
  • Responsive web design
  • Native iOS/Andriod design
  • Design system
  • Wireframing
  • Prototyping
  • Design thinking
  • User research
  • Usability testing


  • English - Professional working
  • German - Elementary
  • Persian - Native


Get in Touch
Contact me