• Leading strategic, end-to-end design initiatives across multiple product areas, shaping the end-to-end user journey and delivering impactful, user-centered solutions aligned with business and customer goals.
  Driving product strategy by translating user insights, business objectives, and data into design direction, influencing product roadmaps and cross-functional decision making.
• Leading the design of critical user journeys across web and native platforms, including Registration, Navigation, Search, Cart, and Checkout, creating seamless, scalable, and measurable experiences.
• Partnering closely with Product, Engineering, Data, Research, and the Design System team to ensure consistency, scalability, and high-quality execution across multiple product tribes.
• Leveraging AI throughout the design process to accelerate research synthesis, opportunity discovery, ideation, documentation, and design workflows, enabling faster and more informed product decisions.
• Driving research-led design through user research, usability testing, co-creation workshops, and DesignOps practices to validate solutions, scale design impact, and continuously improve team effectiveness.

Coinhaven was an all-in-one trading and exchange platform.

• Building 3 new products (exchange platform, mobile app, and NFT marketplace) from the concept phase to MVP release.
• leading a multicultural team including 6 designers and providing them continuous coaching and support.
• Break down product features into actionable items and help define scope.
  • Monitor market and competitor trends and analyze customer feedback data.

Tejarat Shayan Trading System Company (Tejarat Bank subsidiary) provides modern SaaS financial and banking services such as SCF and EIPP for businesses and commercial enterprises in the B2B network.

• Designed new products using the user-centered approach across the web and mobile platforms.
• Translate the product vision into simple, delightful, and usable user interfaces, besides creating style guides and the design system.

Hamava is the first innovation hub in Tehran that provides an exclusive set of services and growth solutions to entrepreneurs, businesses, and start-ups.

• Contributed with entrepreneurs and project managers in startup studio to find or develop great ideas, define success metrics, facilitate the design process and elevate their product’s user experience.
• Generated a start-up acceleration funnel based on the startup development phases. It is a road map and an execution plan from the formation stage to growth.
• Guided 5 start-ups in finding their product-solution fit, entering to acceleration program, and receiving seed money.

I have had the privilege of working with numerous companies across the globe, spanning various industries such as finance, blockchain, digital book library, B2B and B2C delivery, health, fitness, kids' entertainment, travel, e-commerce, and more. I have tackled a broad spectrum of design challenges, including user research, information architecture, interface design, and evaluation and testing, tailoring my approach to the specific needs of each project. I take great pride in my ability to adapt to new environments and produce exceptional work that exceeds expectations. For more details on my latest projects, please visit the portfolio tab