YASAMAN HEYDARZADEH
Digital Product Designer
YASAMAN HEYDARZADEH
Digital Product Designer
About Me

Experienced Product Designer with a 10+ years demonstrated history of working in the Tech industry. Skilled in user research and analysis, User Experience/User Interface (UX/UI) design, usability testing, and software development. have a solid background in product management and team leadership. Passionate about translating user behavior to design solutions aligned with business strategy and technical feasibility. 

Experience
March 2021 - Present
Product Design Team Lead
Coinhaven GmbH

Coinhaven is an all-in-one trading and exchange platform where users can easily buy or exchange crypto assets.

  • Engage in building 3 new products (exchange platform, mobile app, and NFT marketplace) from the concept phase to MVP release.
  • Advocate for user-centered design practices using the 5-step design thinking methodology and handoff designs to development teams.
  • Collaborate closely with cross-functional teams (Product Management, Marketing, Development) and stakeholders to keep the product's design vision on track.
  • Leading a multicultural team including 6 designers and providing them continuous coaching and support led to a 30% increase in productivity.
  • Review work in progress, both in the design and the implementation phase, and validate it against the strategic design.
  • Break down product features into actionable items and help define scope.
  • Monitor market and competitor trends and analyze customer feedback data through A/B testing and usability testing that led to a 25% increase in user satisfaction.
Aug 2020 - Feb 2021
Senior Product Designer
Tejarat Shayan Inc.

Tejarat Shayan Trading System Company (Tejarat Bank subsidiary) provides modern financial and banking services such as SCF and EIPP for businesses and commercial enterprises in the B2B network.

  • Designed 2 new products using the user-centered approach across the web and mobile platforms.
  • Translate the product vision into simple, delightful, and usable user interfaces, besides creating style guides and the design system.
  • Cooperated cross-functionally with marketing, sales, engineering, and data science team to improve engaging user experience by 15%.
Aug 2019 - Aug 2020
Product Design Consultant
HAMAVA Innovation Factory

Hamava is the first innovation hub in Tehran that provides an exclusive set of services and growth solutions to entrepreneurs, businesses, and start-ups.

  • Contributed with entrepreneurs and project managers in startup studio to find or develop great ideas, define success metrics, facilitate the design process and elevate their product’s user experience.
  • Generated a start-up acceleration funnel based on the startup development phases. It is a road map and an execution plan from the formation stage to growth.
  • Guided 5 start-ups in finding their product-solution fit, entering to acceleration program, and receiving seed money.
Jan 2016 - Jan 2019
Product UX/UI Designer
Freelancer
  • Joined numerous companies worldwide (USA, Canada, Malaysia, Azerbaijan, Iran, etc.) and in various fields such as finance, blockchain, digital book library, B2B and B2C delivery, health, fitness, kids’ entertainment, travel, e-commerce, etc.
  • Based on the needs of each project, I have performed 10+ design activities, from user research, information architecture, and interface design to evaluation and testing.
Jul 2013 - Dec 2015
Software Designer and Developer
EDIS

Entered EDIS as a junior developer. My responsibility in the first three years was to design and develop user interfaces of educational simulators for universities and industries.

As a manager, I managed software projects and led a team of 3 developers to design and develop various user interfaces for the company's products.

  • Persian - Native
  • English - Professional working
  • German - Elementary

Education

Oct 2007 - Apr 2010
Master's degree
Computer Software Engineering

Top student
Avg: 19.30

Oct 2002 - Apr 2006
Bachelor's degree
Computer Software Engineering

Top student
Avg: 17.60

Skills

Tools
  • Figma/ Adobe XD / Sketch
  • Miro / FigJam / Userbit
  • Jira / Confluence
  • Hotjar / Google analytics
  • Survey Monkey
  • Adobe illustrator / Photoshop
  • Zeplin
Hard Skill
  • Responsive web design
  • Native iOS/Andriod design
  • Design system
  • Wireframing
  • Prototyping
  • Design thinking
  • User research
  • Usability testing

Languages

  • Persian - Native
  • English - Professional working
  • German - Elementary

Testimonials

Certificates
Get in Touch
Contact me