YASAMAN HEYDARZADEH
Digital Product Designer
YASAMAN HEYDARZADEH
Digital Product Designer
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Experience
March 2021 - Present
Product Design Team Lead
Coinhaven GmbH

Coinhaven is an all-in-one trading and exchange platform where users can easily buy or exchange crypto assets.

  • Engage in building 3 new products (exchange platform, mobile app, and NFT marketplace) from the concept phase to MVP release.
  • Advocate for user-centered design practices using the 5-step design thinking methodology and handoff designs to development teams.
  • Collaborate closely with cross-functional teams (Product Management, Marketing, Development) and stakeholders to keep the product's design vision on track.
  • Leading a multicultural team including 6 designers and providing them continuous coaching and support led to a 30% increase in productivity.
  • Review work in progress, both in the design and the implementation phase, and validate it against the strategic design.
  • Break down product features into actionable items and help define scope.
  • Monitor market and competitor trends and analyze customer feedback data through A/B testing and usability testing that led to a 25% increase in user satisfaction.
Aug 2020 - Feb 2021
Senior Product Designer
Tejarat Shayan Inc.

Tejarat Shayan Trading System Company (Tejarat Bank subsidiary) provides modern financial and banking services such as SCF and EIPP for businesses and commercial enterprises in the B2B network.

  • Designed 2 new products using the user-centered approach across the web and mobile platforms.
  • Translate the product vision into simple, delightful, and usable user interfaces, besides creating style guides and the design system.
  • Cooperated cross-functionally with marketing, sales, engineering, and data science team to improve engaging user experience by 15%.
Aug 2019 - Aug 2020
Product Design Consultant
HAMAVA Innovation Factory

Hamava is the first innovation hub in Tehran that provides an exclusive set of services and growth solutions to entrepreneurs, businesses, and start-ups.

  • Contributed with entrepreneurs and project managers in startup studio to find or develop great ideas, define success metrics, facilitate the design process and elevate their product’s user experience.
  • Generated a start-up acceleration funnel based on the startup development phases. It is a road map and an execution plan from the formation stage to growth.
  • Guided 5 start-ups in finding their product-solution fit, entering to acceleration program, and receiving seed money.
Jan 2016 - Jan 2019
Product UX/UI Designer
Freelancer
  • Joined numerous companies worldwide (USA, Canada, Malaysia, Azerbaijan, Iran, etc.) and in various fields such as finance, blockchain, digital book library, B2B and B2C delivery, health, fitness, kids’ entertainment, travel, e-commerce, etc.
  • Based on the needs of each project, I have performed 10+ design activities, from user research, information architecture, and interface design to evaluation and testing.
Jul 2013 - Dec 2015
Software Designer and Developer
EDIS

Entered EDIS as a junior developer. My responsibility in the first three years was to design and develop user interfaces of educational simulators for universities and industries.

As a manager, I managed software projects and led a team of 3 developers to design and develop various user interfaces for the company's products.

  • English - Professional working
  • German - Elementary
  • Persian - Native

Education

Oct 2007 - Apr 2010
Master's degree
Computer Software Engineering

Top student - A+

Oct 2002 - Apr 2006
Bachelor's degree
Computer Software Engineering

Top student - A+

Skills

Tools
  • Figma/ Adobe XD / Sketch / Protopie
  • Miro / FigJam / Maze / User testing
  • Jira / Confluence
  • Hotjar / Google analytics
  • Survey Monkey / Question pro
  • Adobe illustrator / Photoshop
  • Zeplin / Storybook
Hard Skill
  • Responsive web design
  • Native iOS/Andriod design
  • Design system
  • Wireframing
  • Prototyping
  • Design thinking
  • User research
  • Usability testing

Languages

  • Persian - Native
  • English - Professional working
  • German - Elementary

Testimonials

Yasaman is a design professional who is equally proficient in both UI and UX. Her in-depth understanding of user behavior and product designing made her an incredibly efficacious Lead UI/UX Designer at Coinhaven. She effectively led a team of Product Designers from different timezones and fostered a friendly and supportive environment where each designer felt empowered and responsible. Under her leadership, the Design team was able to design the Coinhaven Website, Exchange Apps (both web and mobile apps) with complex features and complicated customer journeys, and other Internal Portals in quick Sprints. Her insights into Mobile App UI/UX designs were invaluable, that contributed a lot to improvising the user journeys of the MVP App. Therefore I can easily say she is one of the best in her field, and I’d strongly recommend her for any Lead Product Designer role.
Shujan S.
Product Management | Blockchain | Web3.0 | FinTech | Mobile Apps | Agile-CMMi
Yasaman is a detail oriented, herd-working and reliable colleague. She is capable of creating an impact with her intuitive and insightful design skills. She has demonstrated strong capabilities as an exceptionally talented designer who understands users, technology, design, and 'product'. Her product designs are clean and at the same time are manufacturable and she is highly adaptive of new environments, technologies and teams. Additionally, she is also a great leader to her team of designers always diving deep into the product requirements and enabling her teammates to build a wholistic understanding of the product. I have worked with her for a year and a half and I was impressed with her deep knowledge of all aspects of product design. She has been instrumental in delivering timely designs of multiple products from 0-1.
Vidhi Gupta
Senior Product Manager @Panion
Yasaman is an exceptionally talented and driven designer! We have worked closely together, collaborating on UI of the website as members of the same scrum team. Yasaman is extremely attentive, listens closely to all requirements and makes sure product goals are reached, but at the same time she is very creative and pushes the product forward from the UI perspective. Yasaman's sharp eye for design and her understanding of user experience never ceased to amaze me! Yasaman is also an excellent team member and mentor to junior designers. She has an amazing work ethic, always goes above and beyond to make the best product. Yasaman is an invaluable asset to any team, her dedication to excellence is what makes her an incredible addition to any organisation!
Kseniia Berezina
Product Owner at coinhaven.com
Yasaman is an experienced User Interface designer with well understanding of User experience and User-centered design process. We worked together remotely for designing themes and mockups. It was a very pleasant experience beyond her creativity. Yasaman is so professional and passionate about her job. She has time management and effective communication during projects. I highly recommend her for product design and UI/UX Design positions.
Mohsen Sam
Product UI/UX design specialist
Yasaman was with eSafar.com as our UI/UX designer. She is very organized, creative and skilled. Her strength is in time management as she has never missed a deadline. She is flexible and a team player. I recommend Yasaman for product design and UI/UX design positions.
Farima Lari
Co-Founder at eSafar.com
I know Yasaman since 2008 when she was part of our Virtual Robot Team at MRL as a researcher and software engineer. She was a valuable member of the team and was always enthusiastic about learning and experiencing new things. I was so impressed by her super brave and adventurous decision about starting a new profession in user Experience and Graphic design 2 years ago. She was always passionate about design and creating artwork since I know her and finally, she takes it seriously. I was so inspired by her decision and action. Since last year she was working with us and some of our startups as a freelancer. Her creativity can bring a new perspective and fresh idea into the team and product. Overall, Yasaman can be an incredible addition to any team especially startups because she had the same spirit.
Omid AmirGhiasvand
Omid AmirGhiasvand